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Libra rebrands to Diem, hoping to shake off associations – Cointelegraph

The Libra Association rebrands and prepares for a January launch of its much-awaited stablecoin.



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Per a Tuesday press release, the Libra Association is changing its name to the Diem Association.
The shift is likely in the hopes of turning the page on Libra’s PR. Facebook initially announced its planned global stablecoin Libra in June of last year to immediate regulatory uproar that has swamped the project since. Facebook’s involvement has proved especially controversial.
The new name uses the Latin for day, as in “carpe diem.” The Association’s press release upon the announcement alludes obliquely…

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